Fernando Alcala Jr.

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    Curriculum Vitae

    Professional Summary

    I am a bilingual business professional with expertise in sales, digital development, and client relations. I leverage AI to optimize strategies, drive revenue growth, and deliver tailored client solutions. With a background that bridges business and the creative sector, I bring a unique perspective that combines analytical rigor with human centered insight, enabling me to deliver results that are both innovative and impactful.

    Professional Experience

    Upsell Sales Specialist – Education — brightwheel | Remote | November 2025 – Present

    • Support early education centers in discovering and adopting the Experience Curriculum
    • Drive upsell opportunities by showcasing value in curriculum alignment, tools, and engagement
    • Provide bilingual support (English/Spanish) to strengthen client relationships.

    Account Executive – Inside Sales — Yelp, Inc. | Remote | Aug 2025 – October 2025

    • Consistently exceed monthly revenue quotas by 200%, ranking top of the sales team.
    • Manage the full inside sales cycle from prospecting to contract close for SMB clients
    • Leverage Salesforce CRM powered analytics tools to forecast pipeline.

    Digital Development Manager — Hermes Analytic | Remote | Apr 2020 – May 2025

    • Built digital campaigns and branding assets across industries
    • Produced multimedia content to elevate client visibility
    • Drove engagement growth through data driven strategy

    Dasher Experience Specialist — DoorDash, Inc. | Remote | Jul 2018 – Mar 2020

    • Onboarded and trained new drivers through classroom style instruction and digital workshops.
    • Tracked and reported performance data to improve efficiency and retention.
    • Provided technical troubleshooting and customer support for app functionality.
    • Exceeded monthly performance metrics and KPI’s consistently.

    Education 

    California Polytechnic University, Humboldt — B.A. Interdisciplinary Studies. | 2025

    Social Engagement Specialist — College of Professional Studies | Arcata, CA | 2014-2016

    • Developed social media white paper for dept. chairs of College of Professional Studies
    • Recruited, hired, and trained student intern team from each school in college.
    • Developed business and marketing plan for community center including financial budget.
    • Muralist for several small businesses throughout California.

    Certifications/Skills

    Part 107 Drone Pilot • Bilingual English/Spanish • Salesforce • LinkedIn Sales Navigator • SPICED • MEDDIC • Tableau • Cytoscape • Adobe Creative Suite • AI fluent