Professional Summary
I am a bilingual business professional with expertise in sales, digital development, and client relations. I leverage AI to optimize strategies, drive revenue growth, and deliver tailored client solutions. With a background that bridges business and the creative sector, I bring a unique perspective that combines analytical rigor with human centered insight, enabling me to deliver results that are both innovative and impactful.
Professional Experience
Creative Systems, Strategy & Client Development | Remote | 2018 – Present
- Delivered consultative solutions across sales, digital development & user experience environments
- Designed & executed creative systems including visual communication, and engagement strategies
- Applied systems thinking to improve onboarding, workflows, and client interaction
- Translated abstract ideas into structured, actionable outputs through storytelling and design
- Consistently exceeded performance benchmarks in client-facing roles
Education
California Polytechnic University, Humboldt — B.A. Interdisciplinary Studies. | 2025
Social Engagement Specialist — College of Professional Studies | Arcata, CA | 2014-2016
- Developed social media white paper for dept. chairs of College of Professional Studies
- Recruited, hired, and trained student intern team from each school in college.
- Developed business and marketing plan for community center including financial budget.
- Muralist for several small businesses throughout California.
Certifications/Skills
Part 107 Drone Pilot • Bilingual English/Spanish • Salesforce • LinkedIn Sales Navigator • SPICED • MEDDIC • Tableau • Cytoscape • Adobe Creative Suite • AI fluent
Fernando Alcala Jr. 